It Ain’t About the Numbers – 6 Thoughts Toward Staying on Track


NumbersI have found that in having an on-line presence, it is easy to get caught up in a numbers game. How many followers do I have? How may hits have there been on the blog? What is my blog ranking?

In our connected world, we have what seems like an infinite supply of data at our disposal. There are scores and rankings for every aspect of social media and the blogosphere.

With all the information available, it is easy to get overwhelmed and become distracted from the original purpose for having an on-line presence. Not only can I become overwhelmed and distracted, I can waste a lot of time comparing myself with others.

My purpose in having an on-line presence is to encourage people to begin and then deepen their relationship with God. To stay true to that purpose, I came up with 6 reminders to keep me from being consumed by an unprofitable focus on numbers.

  1. I am not doing this to build a personal following. I am doing this to bring honor to Jesus Christ. See 1 Corinthians 10:31.
  2. When I compare myself to others, I am distracted from my mission to make disciples of Jesus Christ, not disciples of me. See Matthew 28:19-20
  3. I am called to please God and be in obedience to him and not be concerned with pleasing men. See 1 Thessalonians 2:4. By seeking to please men, I may compromise what God wants me to write.
  4. I must focus on providing worthwhile content rather than trying to manipulate people into a response. See 1 Corinthians 2:2-5
  5. I must be animated by a love of God and a genuine agape love of other people. Without that love, I’m just making noise. See 1 Corinthians 13:1-13. My efforts must be for the benefit of others and not for my own.
  6. My goal is to bring people into spiritual maturity, but maturity is hard to quantify. The numbers don’t tell the whole story.

Rather than being distracted by the numbers, I need to be still before God (Psalm 46:10) and listen for his voice in the midst of the noise around me.

What do you think? Care to add to the list?